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| | time | views | |
| How to shoot an overhead on iPhone — Apple | 0:34 | 251,646 | |
| How to adjust slo-mo timing on iPhone — Apple | 0:35 | 177,243 | |
| Apple Music — Amy Shark Live in Sydney — Trailer | 0:31 | 35,604 | |
| Apple Music — Before Anythang: The Cash Money Story — Trailer | 1:10 | 391,880 | |
| How to shoot a Portrait selfie on iPhone X — Apple | 0:35 | 235,189 | |
| How to edit a Portrait selfie on iPhone X — Apple | 0:35 | 137,217 | |
| How to create a bouncing Live Photo on iPhone — Apple | 0:36 | 159,759 | |
| HomePod — Distortion — Apple | 0:16 | 175,395 | |
| HomePod — Equalizer — Apple | 0:16 | 166,640 | |
| HomePod — Bass — Apple | 0:16 | 150,449 | |
| HomePod — Beat — Apple | 0:16 | 148,151 | |
| iPhone X — Animoji: Amigos — Apple | 1:11 | 2,814,419 | |
| iPhone X — Animoji: Alien — Apple | 1:11 | 1,725,554 | |
| iPhone X – Selfies on iPhone X – Apple | 0:39 | 4,601,115 | |
| Apple Music — Up Next: Stefflon Don — Trailer | 1:10 | 82,417 | |
| iPad Pro — Augment Reality — Apple | 0:16 | 408,357 | |
| iPad Pro — Take notes — Apple | 0:16 | 378,064 | |
| iPhone X — A New Light — Apple | 0:39 | 593,259 | |
| Apple Music — ’Twas the Night Before Christmas with Gwen Stefani | 1:00 | 713,957 | |
| Apple Music — Who Built the Moon Live: Noel Gallagher — Trailer | 1:40 | 42,583 | |
| Apple Music — The Thrill of It All Live: Sam Smith — Trailer | 0:58 | 60,623 | |
| Apple Pay — How to pay with Face ID on iPhone X— Apple | 0:42 | 280,677 | |
| iPhone X — Adapts to Your Face — Apple | 0:16 | 475,730 | |
| iPhone X — Introducing Portrait Lighting — Apple | 0:16 | 309,172 | |
| iPhone X — Opens with a Glance — Apple | 0:16 | 463,144 | |
| Apple Pay — How to send and receive money on iPhone — Apple | 1:11 | 264,002 | |
| iPad Pro — Markup — Apple | 0:16 | 368,510 | |
| Apple Watch Series 3 – The Gift of Go – Swim | 0:15 | 285,540 | |
| Apple Watch Series 3 – The Gift of Go – Workout | 0:16 | 315,797 | |
| Apple Watch Series 3 – The Gift of Go – Soccer | 0:15 | 235,906 | |
| Apple Watch Series 3 – The Gift of Go – Snowboard | 0:15 | 184,378 | |
| iPhone X — Knows You When You Change — Apple | 0:16 | 950,371 | |
| iPhone X — Opens in the Dark — Apple | 0:16 | 565,295 | |
| iPhone X — Animoji Yourself — Apple | 0:39 | 14,935,863 | |
| iPhone X — Introducing Face ID — Apple | 0:39 | 6,267,788 | |
| Holiday — Sway — Apple | 1:41 | 10,330,885 | |
| iPad Pro — What’s a computer — Apple | 1:90 | 6,402,906 | |
| Apple — Inclusion & Diversity — Open | 2:40 | 492,432 | |
| Apple Music — Sam Smith: On the Record — Trailer | 1:10 | 140,898 | |
| iPhone X — A Guided Tour — Apple | 4:23 | 5,622,089 | |
| Apple Music — Danny Brown: Live at The Majestic — Official Trailer | 1:45 | 61,126 | |
| Apple Music — Apple Music Anthem — Apple | 0:39 | 1,008,312 | |
| Apple Music — Carpool Karaoke — LeBron James and James Corden | 0:32 | 140,030 | |
| How to edit Portrait Lighting effects on iPhone 8 Plus — Apple | 0:45 | 328,267 | |
| How to shoot with Portrait Lighting on iPhone 8 Plus — Apple | 0:39 | 257,488 | |
| Apple Music — Major Lazer: Give Me Future — Official Trailer | 2:90 | 320,058 | |
| Apple Music — Bang! The Bert Berns Story | 2:10 | 73,455 | |
| Apple Music — Carpool Karaoke — Tyler Perry and Neil Patrick Harris Preview | 0:32 | 39,706 | |
| Apple Music — Carpool Karaoke — Joe and Camila Preview | 0:32 | 48,933 | |
| iPhone 8 Plus — Portraits of Her — Apple | 0:39 | 4,150,000 | |
| Apple Music — Carpool Karaoke — Ludacris and Tyrese Preview | 0:32 | 45,833 | |
| Apple Music — Carpool Karaoke — Chelsea Handler and Blake Shelton Preview | 0:33 | 41,028 | |
| 8 things to love about iPhone 8 — Apple | 0:47 | 4,698,542 | |
| Apple Pay — How to add a card on iPhone — Apple | 0:47 | 305,968 | |
| Apple Pay — How to pay with Touch ID on iPhone — Apple | 0:40 | 220,496 | |
| Apple Music — Carpool Karaoke — Jessica Alba, Gwyneth Paltrow, and will.i.am Preview | 0:32 | 66,467 | |
| Apple Music — Carpool Karaoke — Sheryl Crow and Dierks Bentley Preview | 0:32 | 66,823 | |
| iPad — How to retouch a photo — Apple | 0:47 | 271,195 | |
| iPad — How to copy and paste across devices with iOS 11 — Apple | 1:20 | 243,129 | |
| iPad Pro — How to magically convert handwritten notes to text then share them with iOS 11 — Apple | 0:55 | 234,164 | |
| Apple Music — Clive Davis: The Soundtrack of Our Lives Trailer — Apple | 2:11 | 131,722 | |
| Apple Watch Series 3 + Apple Music — Roll — Apple | 1:11 | 4,944,657 | |
| iPhone 8 and iPhone 8 Plus — Unveiled — Apple | 0:39 | 13,753,531 | |
| Meet iPhone X — Apple | 1:19 | 17,444,801 | |
| iPhone X — Introducing iPhone X — Apple | 3:39 | 28,087,978 | |
| iPhone X is Here — Apple | 0:39 | 2,554,951 | |
| iPhone 8 and iPhone 8 Plus in 8 seconds — Apple | 0:90 | 1,864,773 | |
| Apple Watch Series 3 — Surf — Apple | 0:46 | 980,833 | |
| Apple Watch — Dear Apple — Apple | 2:39 | 1,806,937 | |
| Apple Music — Carpool Karaoke — Shakira and Trevor Noah Preview | 0:32 | 558,519 | |
| Apple Music — Carpool Karaoke — Big Sean and Tracee Ellis Ross | 0:32 | 76,081 | |
| Apple Music — Carpool Karaoke — Michael Strahan and Jeff Gordon Preview | 0:33 | 45,961 | |
| Apple Music — Carpool Karaoke — Shaquille O’Neal and John Cena Preview | 0:33 | 343,592 | |
| Apple Music — Carpool Karaoke — The Cyrus Family | 0:32 | 224,787 | |
| Apple Music — Carpool Karaoke — Queen Latifah & Jada Pinkett Smith | 0:32 | 100,991 | |
| iPad — How to harness the power of the new Dock with iOS 11 — Apple | 0:58 | 810,113 | |
| iPad Pro — How to mark stuff up with Apple Pencil with iOS 11— Apple | 0:56 | 339,681 | |
| iPad — How to manage and fly through your files with iOS 11 — Apple | 0:57 | 459,611 | |
| iPad — How to get the most out of your hands with iOS 11 — Apple | 0:55 | 379,355 | |
| iPad Pro — How to effortlessly scan, sign, and send a document with iOS 11 — Apple | 1:20 | 401,194 | |
| iPad — How to get more things done more quickly with multitasking with iOS 11 — Apple | 0:52 | 413,637 | |
| Apple Music — Carpool Karaoke — Ariana Grande and Seth MacFarlane | 0:33 | 339,294 | |
| Apple Music — Carpool Karaoke — Maisie Williams and Sophie Turner Preview | 0:33 | 889,960 | |
| Apple Music — Carpool Karaoke — Metallica and Billy Eichner Preview | 0:33 | 250,146 | |
| Apple Music — Carpool Karaoke — Alicia Keys and John Legend Preview | 0:33 | 154,493 | |
| iPhone 7 — The Rock x Siri - Do Not Disturb — Apple | 0:16 | 239,692 | |
| iPhone 7 — The Rock x Siri - Leg Day — Apple | 0:16 | 153,051 | |
| Apple Music — Carpool Karaoke — Will Smith and James Corden Preview | 0:33 | 282,853 | |
| iPhone 7 — The Rock x Siri - Kitchen — Apple | 0:16 | 192,627 | |
| iPhone 7 — The Rock x Siri - Sunset Selfie — Apple | 0:16 | 168,436 | |
| iPhone 7 — The Rock x Siri - Reminder — Apple | 0:16 | 197,527 | |
| Apple Music — Carpool Karaoke — On the Road Again | 1:20 | 1,111,734 | |
| Earth Day 2017 — Can an apple grow a forest? — Apple | 1:00 | 79,018 | |
| iPhone 7 — The Rock x Siri Dominate the Day — Apple | 3:46 | 14,677,910 | |
| Apple Music — Kygo: Stole the Show Trailer — Apple | 1:33 | 152,122 | |
| How to share Memories on iPhone 7 — Apple | 0:41 | 125,927 | |
| How to customize Memories on iPhone 7 — Apple | 0:41 | 116,850 | |
| How to play Memories on iPhone 7 — Apple | 0:41 | 170,271 | |
| iPhone 7 — The Archives — Apple | 1:41 | 4,438,349 | |
| Apple — WWDC 2017 Keynote | 2:19:50 | 523,062 | |
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